Silent Scream In Circular Motion

September 5, 2008

I’ve worked as a photographer; I’ve worked as a designer; I’ve worked as a photographer for designers. The idea of a designer is to visualize an idea and then figure out how to make it happen. Some designers are real control freaks, attempting to impose their view of reality on the world, and leaving no detail untouched.

Aha, but then comes the point where their design hits the street and they no longer have control. That, it seems to me, is where you separate the good designers from the ego-centric ones. Target has a really good sense of design in their stores and advertising. But the failure to consider that someone was going to have to actually use this trash container as a trash container, and not just another design element in the approach to the store, let it all come crashing down. And you know what? I bet the designer is angry at the maintenence workers who tie their tacky plastic bags around the outside of the containers rather than accepting that a good design would have made allowance for the actual function of the item, and not just it’s visual effect.


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